RBMA Business Excellence
Program Radiology Practice

The Radiology Business Management Association is pleased to announce that Desert Imaging in El Paso, TX has been certified as a RBMA Business Excellence Program recognized radiology practice. Only practices that commit to training on the latest advancements in care, quality, patient satisfaction, business management and regulatory compliance may earn this distinction and display the RBMA’s seal of Business Excellence at their locations and online.


The RBMA created the Business Excellence Program to help the public, other physicians and radiology stakeholders determine which practices are truly staying on top of trends and new innovations while moving the field of radiology forward. The RBMA awarded the first Business Excellence award at its annual member meeting, PaRADigm, held this year from April 14 to 17 at The Broadmoor in Colorado Springs, Colo.

Radiology Business Management Association

The Radiology

Founded in 1968, the Radiology Business Management Association is a national not-for-profit association providing members with applied business information and intelligence applicable in any radiology setting. RBMA represents more than 2,300 radiology practice managers and other radiology business professionals. Its aggregate influence extends to more than 24,000 radiologic technologists and 26,000 administrative staff and physicians. RBMA is the leading professional organization for radiology business management and is recognized for its radiology-specific educational programs, products and services, publications and data. The resources and solutions RBMA offers its members and the broader health care community are helping to shape the profession’s future. To learn more about the Business Excellence Program, visit

Bob Still,
RBMA Executive Director

“As the nation’s leading professional organization for radiology business management, we realized that we have a responsibility to help physicians who order radiology procedures and their patients decide which practices are truly the best while at the same time letting our most active members shine for the extra effort they put into advancing quality and expertise in the business of radiology,” explained RBMA Executive Director Bob Still, FRBMA. “We are so pleased that Desert Imaging is among the first practices in the country to earn this distinction.”

Raul Arizpe,
President and Chief Operating Officer of Desert Imaging

“Raul Arizpe, President and Chief Operating Officer of Desert Imaging, attended the RBMA PaRADigm conference and was the only radiology professional to represent the greater El Paso region. There he was able to network and share key insights with respected industry peers.”

“Desert Imaging is uniquely positioned to address the challenges of our industry head on through our commitment to patient satisfaction, superior imaging quality and exceptional value to our referring providers,” said Mr. Arizpe. “This distinction represents the hard work, commitment and passion for excellence that each of our Radiologists, Technologists and employees put in every day.”

To schedule an appointment with Desert Imaging,
simply call:

(915) 577-0100